AdAmigo vs SellTheClick
AdAmigo.ai calls itself "an AI media buyer that runs your ad accounts on Meta and Google." It connects to your account, designs creatives, builds and bulk-launches campaigns, and adjusts budgets and targeting every day, either on autopilot or with your approval. It costs $99 or $349 a month per ad account, with a 7-day free trial.
SellTheClick doesn't touch your account. It's a second opinion: why isn't this ad selling, and are the new versions different enough to test? It starts at $29 a month and the core checks are free without an account.
What is AdAmigo used for?
- Autopilot: daily recommendations on budgets and targeting, applied with your approval or automatically. AdAmigo says every action is logged and explained.
- Chat agent: ask about your account or tell it what to change.
- Ad Factory: designs on-brand creatives using monthly design credits.
- Bulk Ad Launch: launch many ads at once across ad sets, sized for each placement. Also sold on its own for $99 a month per ad account.
- AI Anomaly Detection: 24/7 monitoring with email alerts for setup errors, hack attempts and performance shifts (contact for price).
- Free tools: Roast My Ad, a free AI audit of an ad image and its text, plus a CPM calculator and a free ad image generator.
What is SellTheClick used for?
- Where-it-breaks diagnosis: paste your Ads Manager numbers or a screenshot and learn whether the ad fails before the click, after it, or at the price. Free to try.
- Pre-launch similarity check: upload 2 to 20 versions and see which ones are the same idea before you pay to test them. Free to try.
- Competitor comparison: your ad next to a competitor's longest-running live ad, quoted word for word.
- Next angles: three new angles from your own ad and page, each with an opening line, the proof it needs and a test plan.
Who uses each
- AdAmigo: brands and agencies that want to hand day-to-day Meta and Google media buying to software. AdAmigo's Entry plan is aimed at accounts spending under $2,000 a month; agencies get white labelling and multi-account setups on request.
- SellTheClick: people who want to keep running their own ads but get a fast, specific answer when one stops working, and check new creative before it launches.
Direct comparison
| Feature | AdAmigo | SellTheClick |
|---|---|---|
| Core purpose | AI media buyer that runs your campaigns | Ad diagnosis and pre-launch checks |
| Access to your account | Connects and makes changes (with or without approval) | None. You upload images and paste numbers |
| Platforms | Meta and Google | Meta (Facebook and Instagram) |
| Creative | Designs ads with monthly design credits | Three new angles with a test plan (Rampup and Pro) |
| Free ad check | Roast My Ad: scores an ad image and text, no login | Diagnosis from your results, plus a similarity check, no login |
| Similarity check before launch | Not described on its site | Yes |
| Pricing basis | Per ad account | Per workspace |
| Trial | 7 days free | Free tools, 1,000 free credits on signup |
| Starting price | $99/mo per ad account (Entry) | $29/mo |
AdAmigo details from adamigo.ai/pricing and Roast My Ad, checked October 23, 2026.
AdAmigo pricing in detail
- Entry: $99 a month per ad account, "ideal for accounts spending < $2,000/mo". 2 Autopilot recommendations a day, 15 chat prompts a day, 150 Ad Factory design credits a month, full platform access, free team invites.
- Unlimited Access: $349 a month per ad account. Unlimited Autopilot recommendations and chat prompts, 800 design credits a month.
- Agency: contact sales. White labelling, multi-account setups, guided proof of concept.
Because the price is per ad account, it scales with the number of accounts you run, not with your ad spend. One brand on Entry is $99. An agency with eight client accounts on Unlimited Access would pay $2,792 a month at list price, which is where the agency plan comes in.
Autopilot or second opinion?
This is the real choice, and it's more about how you work than about features.
If you don't have time to manage your ads and you trust software to make budget and targeting calls, an AI media buyer can take that off your plate. AdAmigo logs and explains every change, and you can require approval, which is the right way to start.
But automation tends to optimise what's in the account. If the creative is the problem, shifting budget between weak ads only gets you so far. Meta's own Advantage+ tools already automate a lot of budget and placement decisions. Creative is the part you still decide.
That's the part SellTheClick looks at. It tells you whether a specific ad is losing people before the click, after it, or at the price, and whether the new versions you're about to launch are actually different. Some people use an automation tool to run the account and SellTheClick to check the creative going into it.
Roast My Ad vs SellTheClick's free checks
Both are free and need no login, so it's worth being precise.
Roast My Ad analyses your ad image and text, gives a performance score, highlights strengths and weaknesses, and suggests fixes. AdAmigo says it's optimised for Meta, with insights for Google Display and TikTok, and that you can upload as many creatives as you like. It's a pre-launch read of one creative at a time.
SellTheClick's analyzer starts from your results instead: the numbers from Ads Manager, plus the ad. It's for an ad that's already spending. The similarity check looks across a batch of versions and flags the ones that are the same idea.
A sensible order: Roast My Ad on a single draft, the similarity check on the batch before launch, and the analyzer once ads have spent.
When to choose which
- You want software to run daily budget and targeting changes
- You advertise on both Meta and Google
- You want AI-designed ads and bulk launching in the same tool
- You want to keep control of your account
- You need to know why a specific ad isn't selling
- You want to check new versions for near-duplicates before launch
- AdAmigo runs the account
- SellTheClick checks each new batch of creative before it goes in
What each costs at your size
| Setup | AdAmigo (list prices) | SellTheClick |
|---|---|---|
| 1 brand, 1 ad account, under $2K/mo spend | $99/mo (Entry) | $29/mo (Standard) |
| 1 brand, 1 ad account, more spend | $349/mo (Unlimited Access) | $29–$79/mo |
| Agency, 5 client ad accounts | $1,745/mo on Unlimited Access, or agency pricing on request | $149/mo (Pro) |
Arithmetic: per-account price × number of ad accounts. AdAmigo's agency plan may be priced differently; ask them.
FAQ
What is AdAmigo.ai?
AdAmigo.ai is an AI media buyer for Meta and Google ads. It learns your brand and goals, designs creatives, builds and bulk-launches campaigns, and optimises budgets and targeting each day, with or without your approval.
How much does AdAmigo cost?
In October 2026, AdAmigo's Entry plan was $99 a month per ad account and Unlimited Access was $349 a month per ad account. Agency pricing is by request.
Does AdAmigo have a free trial?
Yes. Its FAQ describes a 7-day free trial during which you can connect your ad account and use the chat agent, autopilot and AI ad creation. Billing starts when the trial ends.
Is AdAmigo's Roast My Ad free?
Yes. AdAmigo says it's free to use without a login, with no cap on uploads. It analyses an ad image and its text.
Does SellTheClick make changes to my ad account?
No. SellTheClick never connects to your account. You upload images and paste numbers or screenshots.
Is there a cheaper alternative to AdAmigo?
If you want diagnosis and pre-launch checks rather than automated media buying, SellTheClick starts at $29 a month with free tools that need no account. They're different kinds of tool.
Get a second opinion on your ad
Paste the numbers and see where it breaks. Free, no account, nothing connected.