Test your ad creatives before you spend on them
A creative test on Meta can fail before it starts when the versions are too alike to be delivered as different ads. SellTheClick checks your versions first, then tells you where a live ad breaks and what to test next.
No account needed to try it. Sign up for 1,000 free credits.
Three checks, one for each stage of a test
Run the first check before launch, the second once an ad has spend, and the third to plan the next round.
Will Meta treat your versions as one ad?
Upload several versions of an ad. You see which ones are likely to be grouped together, so you drop the near-duplicates and test ideas that are actually different. Try the free similarity checker.
- Picture match compares the images directly
- An AI read checks whether the ads say the same thing
Where is the ad breaking?
Paste your numbers from Ads Manager or upload a screenshot. The report tells you whether the ad fails before the click, after the click, or on price, because each one needs a different fix.
- Your CTR, CPM and CPA set against Triple Whale medians, with CPA matched to your industry
- Hook, angle, offer and call to action read
What should you test next?
See your ad next to a competitor's longest-running live ad, quoted word for word, and get three new angles built only from your own ad and page.
- Each angle comes with an opening line, the proof it needs and a test plan
- A landing page check against your ad
How to run a creative test with SellTheClick
You keep running the campaign in Ads Manager. SellTheClick handles the checks around it.
- Check your versionsUpload the versions you plan to launch. Cut any that are likely to be treated as the same ad, and replace them with a different idea.
- Launch distinct conceptsRun the versions that passed. Each one now has a fair chance of getting its own delivery. Our guide on how many variations to test covers the count.
- Diagnose the resultsOnce the ads have spend, paste the numbers. Find out whether each ad loses people before the click, after it, or at the price.
- Plan the next roundUse the competitor comparison and the three new angles to brief the next set of creatives.
Every number says where it came from
A test is only useful if you can trust the readout. Each number in a report carries one of three labels, and if an input is missing, the report names it instead of filling the gap.
Your own numbers from Ads Manager.
Triple Whale's Facebook ad benchmarks by industry, from 40,000+ ecommerce brands, cited in the report.
Arithmetic on your numbers, shown with the formula, such as spend divided by purchases.
What each plan includes
Full details are on the pricing section of the homepage.
| Check | Standard, $29/mo | Rampup, $79/mo | Pro, $149/mo |
|---|---|---|---|
| Ad reports | 50 a month | Unlimited | Unlimited |
| Similarity check (Andromeda) | Yes | Yes | Yes |
| Where-it-breaks diagnosis | Yes | Yes | Yes |
| Competitor long-running ad comparison | No | Yes | Yes |
| Three angles with a test plan | No | Yes | Yes |
| Landing page check | No | Yes | Yes |
Questions
What is ad creative testing?
Ad creative testing means running genuinely different ad concepts against each other to learn which one sells, before you put more budget behind it. A test only works if the versions are different enough for the ad platform to deliver them as separate ads.
How does SellTheClick tell if two ad versions are too similar?
It runs two checks. A picture match compares the images using CLIP image embeddings, so the same pair of images always gets the same score. An AI read then judges whether the ads say the same thing. The report labels which result came from which check.
Which numbers do I need from Ads Manager?
Paste the numbers you have, such as CTR, CPM, CPA, spend and purchases, or upload a screenshot. If a number is missing, the report says which input would answer the question instead of guessing.
Do I need an account to try it?
No. You can diagnose an ad without an account. Signing up gives you 1,000 free credits.
Which ad platforms does it work with?
SellTheClick is built for Meta ads on Facebook and Instagram. The where-it-breaks diagnosis uses numbers from Meta Ads Manager.
Check your next test before it goes live
Upload your versions and see which ones Meta is likely to treat as one ad.