Facebook Ad Examples by Type (2026): 8 Ads With Results Meta Published
The best Facebook ad examples are the ones with real results attached. Below are eight, one for each major ad type, taken from Meta's own published case studies, plus three long-running ads you can look up yourself in the Meta Ad Library. Each comes with what to copy, and what not to.
Ad types covered
- Catalog ads with product video
- Partnership (creator) ads
- Reels ads
- Live video ads
- Click-to-WhatsApp ads
Where the results come from
- Meta's case studies (Meta's own measurement)
- Meta Ad Library (start dates, versions)
- No made-up numbers
Most "Facebook ad examples" posts are galleries of pretty ads with no idea whether any of them worked. That's not much use when you're trying to decide what to make next. So this list only includes examples where we can point to evidence: either a result Meta published in a case study, or an ad that's visibly been running for a long time in the public Ad Library.
We don't reproduce the ads themselves, because they belong to the brands. Every example links to its source so you can see it.
1. Catalog ads with product video: A101
The ad type. Catalog ads pull products straight from your online catalogue. With the product video feature, you can add videos to your catalogue so Meta can show a product video instead of a still photo when it predicts that'll work better.
The example. A101, a Turkish retailer with thousands of stores and an ecommerce platform, usually ran catalog ads with still product photos. It wanted more video without more production work, so it used custom product video templates for its weekly deals catalogue. It ran an A/B test: its usual catalog ads against the same campaign with product video.
The result Meta published: 20.9% more sales and 17% lower cost per purchase with product video.
What to copy. Templates. A101 didn't shoot a video for every product. It used a repeatable video structure so the catalogue could carry video at scale. If you have a large catalogue, a simple template beats hand-made videos for twenty products.
2. Partnership ads with creators: Omaze
The ad type. Partnership ads run through both your handle and a creator's handle, so they reach the creator's audience as well as yours.
The example. Omaze, which runs prize draws for UK charities, added partnership ads to its usual campaign for a Cotswolds house draw. It used UK cottage, farm and rural-lifestyle creators who showed the house and featured the partner charity. Meta's case study says Omaze did this after following a recommendation from opportunity score, the tool in Ads Manager that suggests campaign changes.
The result Meta published: a 54% lift in first-time buyers and a 34% lift in returning buyers, measured with a conversion lift study.
What to copy. Matching creators to the product's world, not just to follower counts. Rural-lifestyle creators selling a countryside house is an obvious fit once you see it.
3. Partnership ads with a mix of creators: LOMOJI
The example. LOMOJI, a Taiwanese wellness brand selling herbal foot soaks, bath packs and teas, already ran Advantage+ sales campaigns with partnership ads from wellness creators like doctors and nutritionists. It tested that against a campaign with a diverse mix of creators from lifestyle, beauty, fitness and other categories.
The result Meta published: 42% lower cost per purchase and 74.6% more purchases with the diverse mix, compared with wellness creators only.
What to copy. Variety in who is talking, not just what they say. Ten creators who look, sound and film the same can work like one ad. That's the same idea behind testing genuinely different ad versions.
4. Reels ads with more creative variety: Opel Türkiye
The ad type. Reels ads are full-screen vertical videos shown between organic Reels.
The example. Opel Türkiye usually ran a small, focused set of creative per ad set for its Grandland, Frontera and Combo models. It tested a higher number of different assets built for Reels in each ad set: vertical 9:16, sound on, made partly with AI-generated assets and with its creative agency.
The result Meta published: 17% more leads and 15% lower cost per lead than its usual campaign.
What to copy. Build for the placement. Opel didn't crop TV ads into a vertical frame; it made assets for Reels. If you're running square ads in Reels, that's the first thing to fix. Our ad sizes guide has the specs and safe zones.
5. Reels trending ads: Purina Italia
The ad type. Reels trending ads appear directly after top-trending, creator-made reels on Instagram.
The example. Purina Italia, the pet food brand, tested running its usual ads together with Reels trending ads to build awareness.
The result Meta published: a 3.1-point lift in purchase intent and a 2.4-point lift in ad recall, compared with its usual ads alone.
What to copy. This is an awareness play, not a direct-response one. It fits brands with a broad audience and a reason to be top of mind. For a small DTC brand chasing sales, it's lower on the list.
6. Live video ads: Dyson Korea
The ad type. Instagram live video ads promote a live broadcast to people who aren't following you.
The example. Dyson Korea ran live product demonstrations through Instagram live video ads to help people consider its appliances.
The result Meta published: a 15.6x incremental lift in return on ad spend and a 40% incremental increase in add-to-cart conversions.
What to copy. Demonstration. Products that need to be seen working, like a vacuum or a hair tool, are where live video shines. Meta's case studies show the same approach working for other brands, including Naaptol and BESSIE'U.
7. Click-to-WhatsApp ads: Courtina
The ad type. Ads that open a WhatsApp chat with your business instead of a website.
The example. Courtina, an Indonesian flooring manufacturer, worked with its agency to run ads that click to WhatsApp. Meta's success story says this led to higher-quality conversations with leads than its usual approach. Its owner says customers now understand what's different about the product before they message.
What to copy. For considered purchases, a conversation can convert better than a product page. Pre-qualify in the ad itself, so the people who message are already interested.
8. Simplified campaigns: adidas Türkiye
Not an ad type, but worth including. adidas Türkiye moved from a highly fragmented manual account structure to an Advantage+ sales campaign with consolidated ad sets.
The result Meta published: 3.6x more conversions and 1.6x incremental return on ad spend, compared with its usual complex setup.
What to copy. Fewer, bigger ad sets give the delivery system more data in each one. If your account has dozens of tiny ad sets, consolidation may do more than a new ad.
Three long-running ads you can study in the Ad Library
Case studies are curated. For a less polished view, look at ads that have simply been running for a long time. We searched the Meta Ad Library (US, active ads, keyword "nike") on October 23, 2026. Each of these was still active and shows "This ad has multiple versions":
- Nike (Library ID 1016451784037642), running since June 20, 2025. A product ad for a specific shoe with a short, plain line about gear that works on and off the field, and a Shop Now button. Simple, product-first and still live after 16 months.
- Shiekh Shoes (Library ID 8932462163548008), running since February 3, 2025. A text-heavy retailer ad that leads with the brands it stocks (Nike, Jordan, Adidas), then rewards, then free shipping and pickup.
- Hypeboost (Library ID 523578790478389), running since March 25, 2025. A sneaker resale ad built around one promise: authenticity.
You can find any of them by searching the Library ID in the Meta Ad Library. A long run isn't proof an ad is profitable, but advertisers rarely keep paying for ads that don't work. Notice what the three have in common: one clear message each, no clever twist. For more on reading the library, see our Facebook Ads Library tutorial.
What the best examples have in common
- Real variety. LOMOJI's creators, Opel's Reels assets and A101's product videos all worked by adding genuinely different creative, not more of the same.
- Built for the placement. Vertical for Reels, live for demonstrations, chat for considered purchases.
- A measured test. Almost every case study compares against the brand's usual approach. That's the habit worth copying most.
- One clear message. The long-running Ad Library examples each say one thing.
How to use these examples in your own ads
- Pick the example closest to your situation, not the most impressive result. A 15.6x lift from live video doesn't mean much if your product doesn't need demonstrating.
- Copy the idea, not the ad. "Creators from outside our category" is an idea. Someone else's video is not yours to reuse.
- Make three genuinely different versions of your idea and check they're not near-duplicates with the free similarity checker.
- Test against your usual ad, the way the case studies did, and judge on cost per result.
- Diagnose the losers. The free ad analyzer tells you whether an ad lost before the click, after it, or at the price.
FAQ
What are the main types of Facebook ads?
The main formats are image, video, carousel and collection ads, shown in placements like Feed, Stories and Reels. On top of formats there are ad types such as catalog ads, partnership ads with creators, live video ads and ads that click to Messenger or WhatsApp.
What is a good example of a Facebook ad that works?
One with published results. In Meta's case studies, A101's catalog ads with product video drove 20.9% more sales and 17% lower cost per purchase, and LOMOJI's partnership ads with a diverse mix of creators cut cost per purchase by 42%.
Where can I find real Facebook ad examples?
The Meta Ad Library shows active ads across Meta's apps and when each started running, without logging in. Meta's business success stories page publishes case studies with results.
Do partnership ads work better than brand ads?
In Meta's Omaze case study, adding partnership ads to the usual campaign lifted first-time buyers by 54% in a conversion lift study. Results depend on the creators you choose.
Which Facebook ad format is best for ecommerce?
There's no single best format. Catalog ads suit stores with many products, video and Reels suit products that need showing, and partnership ads help you reach new audiences. Test against your current best ad.
Can I copy a competitor's Facebook ad?
You can learn from it, but don't reuse their images, video, music or exact copy. Take the underlying idea and make your own version.