Triple Whale's Creative Diversity Audit vs SellTheClick
Triple Whale's Creative Diversity Audit is a free tool that scores how varied your live Meta ads are. You enter your website URL, it pulls up to 80 of your active ads from Meta's public Ad Library, and it scores them out of 10 on six dimensions.
SellTheClick's free similarity check answers a different question: before you launch, which of the new versions you're about to test are actually the same ad? Both are free. You'll probably want both.
What the Creative Diversity Audit does
- Input: your website URL. No ad account login or permissions. Triple Whale finds your active Meta ads in the public Ad Library.
- Sample: up to 80 live ads.
- Scoring: each ad is tagged across six dimensions (themes, formats, copy angles, creators, hook styles and personas). Each dimension is scored out of 10 on how many distinct variations show up. The overall score is the average of the six.
- Output: the overall score in one of three tiers, the six-part breakdown, recommendations for your weakest areas, and the full list of ads it analysed.
- Competitors: because it uses the public Ad Library, you can run it on any brand's URL.
- Cost: free. Triple Whale says it's the same tagging engine that powers Moby, its AI product.
What SellTheClick's similarity check does
- Input: 2 to 20 static images (PNG, JPG or WebP) that you upload. These are usually versions you haven't launched yet.
- Picture match: compares the images directly using CLIP image embeddings, so the same pair always gets the same score.
- AI read: judges whether the ads say the same thing, even when they look different.
- Output: which versions are likely to be treated as the same ad, so you can cut or replace them before they take a share of your test budget.
- Cost: free, no account. It's part of every paid plan too.
Direct comparison
| Triple Whale audit | SellTheClick similarity check | |
|---|---|---|
| Question it answers | How varied is my live ad account? | Are these specific versions too alike to test? |
| When to use it | After ads are live | Before launch |
| Input | Website URL | 2 to 20 images you upload |
| Ads covered | Up to 80 active ads from the Ad Library | The versions you choose, live or not |
| Method | AI tagging across 6 dimensions, scored out of 10 | Picture match (CLIP) plus an AI read |
| Video | Analyses your live ads, including video | Static images only |
| Works on competitors | Yes, any brand's URL | Yes, if you upload their images |
| Account needed | No | No |
| Price | Free | Free |
Triple Whale details from triplewhale.com/creative-diversity, checked October 23, 2026.
Why you'd use both
Think of the Triple Whale audit as the account-level check and SellTheClick as the batch-level check.
Say the audit gives you 3 out of 10 on hook styles. Every live ad opens the same way, maybe with a product shot and a discount. Useful to know. So you brief five new hooks.
Here's the catch. Five new hooks made in a hurry often come back as one idea in five outfits: same product angle, same opening shot, new colours and headlines. Launch them and you can end up with the same diversity problem you were trying to fix, plus a test where the spend piles into one version. That's where the similarity check comes in. Upload the five, see which ones are near-duplicates, and send those back before they cost you anything.
Then, once the new ads have spent, the audit tells you whether the account as a whole got more varied, and the free ad analyzer tells you why any individual ad isn't selling.
Where each tool falls short
- The audit only sees live ads. It can't check anything you haven't launched, so it tells you about a problem after you've paid for it.
- The audit scores variety, not results. A varied account can still have ads that don't sell. It doesn't look at your CTR, CPA or ROAS.
- The similarity check doesn't do video. It works on static images. For video, compare your opening frames and first lines by hand.
- The similarity check doesn't score your whole account. It works on the batch you upload, up to 20 at a time.
When to choose which
- You want a quick score for your whole live account
- You want to compare your variety with a competitor's
- You're planning next month's creative briefs
- You're about to launch a batch of new versions
- You want to know which ones are near-duplicates
- An ad is live and you need to know why it isn't selling
- Triple Whale: you want attribution and Moby (paid plans by walkthrough)
- SellTheClick: you want competitor comparisons and new angles (from $79/mo)
A simple routine using both free tools
- Monthly: run Triple Whale's audit on your URLWrite down the score for each of the six dimensions. Run it on your two main competitors too.
- Brief against your two weakest dimensionsIf hook styles and personas are lowest, brief new hooks aimed at a new type of buyer, not new colours.
- Before launch: run the batch through SellTheClickUpload the new versions to the similarity checker. Replace anything flagged as a near-duplicate.
- After a week of spend: diagnose the losersUse the free analyzer on any new ad that isn't selling, to see whether the hook, the page or the price is at fault.
- Next month: re-run the auditYour score should move on the dimensions you briefed against. If it didn't, the new ads weren't as different as they looked.
FAQ
Is Triple Whale's Creative Diversity Audit free?
Yes. Triple Whale says the full report (score, breakdown and recommendations) is free, with no credit card or trial, and you don't need a Triple Whale account.
How does the Creative Diversity Audit get my ads?
It pulls your active ads from Meta's public Ad Library using your website URL. It doesn't need access to your ad account.
What are the six dimensions in the audit?
Themes, formats, copy angles, creators, hook styles and personas. Each is scored out of 10, and the overall score is their average.
Can I check ads before they go live?
Not with Triple Whale's audit, which reads live ads from the Ad Library. SellTheClick's similarity checker works on images you upload, so you can check versions before launch.
What does a low creative diversity score mean?
It means your live ads repeat the same themes, formats, hooks or personas. Triple Whale gives recommendations by score tier for the lowest-scoring areas.
Does SellTheClick work with video ads?
The similarity check works on static images. The ad diagnosis works with numbers from any Meta ad, including video.
Check your next batch before it goes live
Upload 2 to 20 versions. See which ones are the same ad. Free, no account.